Cubic Smart
Card System in San Diego County Gaining Momentum
Expanded Sales, Distribution Channels Available for Compass
Cardholders
SAN DIEGO, Calif. - March 29, 2010 - The greater convenience,
flexibility and security provided by the Compass
Card are catching on with public transit riders in
the San Diego region, where Cubic Transportation
Systems, Inc., the transportation business unit of
Cubic Corporation (NYSE: CUB), has delivered the
new regional smart card system.
Almost
two-thirds of San Diego County’s 90,000 active pass users have
converted to the Compass Card since the San Diego
Association of Governments (SANDAG) introduced it
last May. Compass will be rolled out to the last
of the region’s pass holders in April, with full
deployment expected a month later. SANDAG handles
transportation planning, transit construction, and
other infrastructure projects in the San Diego region.
More than 290,000 customers ride public transportation
in the county each day.
The
Compass Card is a reusable, reloadable transit pass
that is replacing traditional
paper passes. Riders “tap” their cards on electronic
validators as they board buses and at Trolley and
train stations to access transit. Cubic’s open platform
Nextfare system captures Compass Card usage by station
providing better ridership data for service planners.
Nextfare also integrates fare product sales devices,
station validators and other revenue collection devices
providing streamlined reporting and management. Nextfare
has been delivered to a number of major cities around
the world.
Other
features have recently been introduced to the Compass
Card system, giving riders more options
and convenience for buying and reloading their
smart cards. Cubic’s Nextfare Internet module for sales
and distribution makes it possible for a Compass
Card user to log on to www.511sd.com and purchase
monthly passes. The accountholder automatically adds
the pass to the card by tapping at any fare device
the next time the customer rides transit. Customers
also have the option of registering for automatic
reload. The system links a customer’s Compass Card
to a credit card, automatically reloading the card
with a monthly pass at a predetermined time.
“It’s
quick, it’s simple and I don’t have to think about
whether my monthly pass has expired,” said Chris
Graves, a business executive who rides the Express
Bus from Poway to downtown San Diego. “I just touch
and go.”
Compass
Card monthly passes also can be purchased or reloaded
at sales terminals available
at all 56 Vons grocery stores in San Diego
County, as well as transit stores and other locations.
“We
plan to add more fare products such as stored value
and day passes in the coming months,” said James
Dreisbach-Towle, program manager for SANDAG. “We
are pleased with the ability the system gives us
to better manage transit ridership data and adjust
services to meet customer needs.”
Cubic
Transportation Systems, Inc. is part of Cubic Corporation.
Cubic
Corporation is the parent company of
three major business segments: Defense Systems, Mission
Support
Services and Transportation Systems.
Cubic Defense Systems is a leading provider of realistic
combat
training systems and defense electronics.
Mission Support Services is a leading provider of training,
operations, maintenance, technical
and other support
services.
Cubic
Transportation Systems is the world's leading turnkey
solution provider
of automated
fare collection
systems for public transport including
bus, bus rapid transit, light rail, commuter rail,
heavy rail, ferry
and parking. Cubic's solutions and
services include system design, central computer
systems, equipment
design and manufacturing, device-level
software, integration, test, installation, warranty,
maintenance,
computer hosting services, call centre
services, card management and distribution services,
financial
clearing and settlement, multi-application
support and outsourcing services.
Every
year, nearly 10 billion
rides are taken worldwide using
Cubic fare collection systems. Cubic has delivered
over
400 projects in
40 major markets on five continents.
Active projects include London; New York / New
Jersey region; Washington,
D.C. / Baltimore / Virginia region;
Los Angeles region; San Diego region; San Francisco
Bay Area; Minneapolis/St.
Paul; Chicago; Atlanta; Miami;
Vancouver and Edmonton, Canada; Brisbane, Australia;
Scandinavia,
Germany
and India.